Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

Not sure? Here’s a few social media truisms that many brands simply don’t want to hear.

1. Social media success takes time. Don’t expect overnight success. While customers increasingly expecting an almost instantaneous response to their enquiries, generating a worthwhile return on investment (ROI) requires considerable effort and patience.

2.