Businesses on Social Media: Statistics & Trends [INFOGRAPHIC]

Did you know that social media is the top online activity in the United States, with the average American spending 37 minutes per day using platforms such as Twitter, Facebook, Instagram and LinkedIn?

46 percent of web users look towards social media when making a purchase, and 8 in 10 small and medium-sized businesses (SMBs) use social media to spur growth.

Three in five SMBs say that they’ve gained new customers by using social media, and 67 percent of Twitter users say they are more likely to buy from brands they follow on Twitter.

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