Social Media Bringing Blizzard Relief

Once again proving its utility for just about any situation, social media is coming to the rescue of snowbound Northeasterners.

Newark Mayor Cory Booker, an avid tweeter, has been using the social networking site to find out which of his constituents need help digging out after the big storm (although some of those constituents aren’t grateful for the help).

And The Atlantic reports that Ushahidi, a nonprofit tech company that provides interactive mapping that has been used during relief efforts in Haiti and other international locations, is being deployed in Boston and New York to let people know that there is equipment available to combat the snow.

And, of course, social media is a good place to vent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in