96% of Brands Worldwide Use #Twitter

96% of Brands Worldwide Use Twitter

The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study.

L2 analysed the social media presence of 382 brands across 8 verticals and 17 platforms, and discovered that 96.3 percent were using Twitter. Only Facebook, which was being used by 100 percent of the brands surveyed, beat Twitter, with YouTube (94.2 percent) and Instagram (90.8 percent) also scoring highly in the poll. *

In the survey Adidas topped the list with a presence on 13 different social platforms. The study also noted that Instagram had the highest engagement rate of all channels, while engagement rates on Google+ have fallen 98 percent in the past year.

Check out the visual below for more detail, which also includes results for Pinterest and Tumblr, and comes courtesy of Statista.

96% of Brands Worldwide Use Twitter

* In all honesty these numbers score a little highly for me and I don’t think tell the entire picture. It’s worth noting that L2 only surveyed major brands, and it’s certainly not true that 100 percent of all businesses worldwide use Facebook, although evidently those surveyed in the poll did.

(Source: Statista. Social media image via Shutterstock.)