Social Media Boosts Search Ad Clicks

NEW YORK A new study found that consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show significantly higher propensity to search for and then click on those brands’ search ads.
 
The research by WPP’s GroupM Search, M80 and comScore found that consumers exposed to a brand’s social campaign, anything from watching a YouTube video to friending the brand on Facebook, are 2.8 times more likely to search for a brand and click rates rose 50 percent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in