What Every Social Media Marketer Should Know About Pangea Media’s SnapApp

SnapApp is a marketing platform for customer engagement and acquisition that enables marketers and publishers to create quizzes, polls, surveys, sweepstakes and contests and distribute them on their websites, Facebook, Twitter and via mobile devices. After the jump — what you need to know about SnapApp

SnapApp is a marketing platform for customer engagement and acquisition that enables marketers and publishers to create quizzes, polls, surveys, sweepstakes and contests for distribution on their websites, Facebook, Twitter and via mobile devices and IAB ad units.

With SnapApp companies can use quizzes to drive Facebook likes, Twitter followers, newsletter signups and product downloads. SnapApp functionality is designed to go further than basic surveying and polling to aid companies in customer acquisition via the use of custom lead generation forms and advanced data validation.

Ways the product benefits social media campaigns

Quizzes, polls, survey are a great method for engaging customers and prospects:  people love to participate, voice their opinion, share their results with friends, and encourage their friends to participate. On social media sites, this more casual interaction is an extremely effective way for marketers to interact with prospects/ customers/ visitors in the more casual social media (particularly Facebook) setting

SnapApp provides marketers with a way to engage customers where they are spending time — on social media sites. SnapApp quizzes, surveys, sweepstakes, contests and polls can be published simultaneously on Facebook, Twitter (via  a link), corporate website(s) and on mobile platforms.

SnapApp works on both IOS and Android devices, as well as offering a solution targeting the 250 million Facebook users who access their pages via mobile.

Coolest feature

One of the offered App “types” is a personality test/diagnostic. See SnapApp Gallery for examples.

Feature rundown

  • Fully branded, custom Apps with no technical resources required to create and publish
  • Multiple App types: Personality Test, Survey, Poll, Sweepstakes, Contest, Quiz, Trivia test
  • Simultaneously distributed across multiple platforms (corporate website, Facebook, Twitter, mobile)
  • Analytics can be viewed in a single SnapApp dashboard (share actions, Followers, Likes, etc.), for monitoring of social media activity and success.
  • Custom lead generation forms and advanced data validation and delivery
  • Accessible to mobile Facebook users (Facebook’s own polling solution is currently not available this way)
  • Compatible with IOS and Android mobile devices

User profile

Brand marketers, advertising agencies, publishers, lead generation companies. Current customers include: MTV, Timex (via agency Caffeine), PC World, Remington, NPR, PBS, Hollywood Life among others.

Recent news

SnapApp was publicly announced on April 12, 2100 and accessibility to mobile Facebook users was released on April 27, 2011.

Pricing

Tier plan with additional functionality at higher price points.  $49/ month to start: $249 for lead generation capability; $499/ month for advanced data validation and delivery.

Compared to competition

According to the company, “Custom lead Gen forms and advanced data validation and delivery. Works on IOS (Apple) mobile devices and with mobile Facebook. Pangea Media has been in the online engagement space, specifically with quizzes/ surveys/ polls for more than 4.5 years. More than 300 million surveys and quizzes have been taken on our sites. We know how to create engaging apps, market and distribute them and drive results.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.