Social Media App Creates Interactive Shopping Via Facebook News Feed

Urban Outfitters is the first client to utilize enter:new media's newsfeed magazine platform. The inaugural issue highlights favorite looks from the Urban Outfitters Early Fall Catalog and provides deep links directly into Urban Outfitters' ecommerce website.

Urban Outfitters is the first client to utilize enter:new media’s news feed magazine platform. The inaugural issue highlights favorite looks from the Urban Outfitters Early Fall Catalog and provides deep links directly into Urban Outfitters’ eCommerce website.

Facebook users who have “Liked” Urban Outfitters will find the shopping-style magazine in their own Facebook news feeds. It is available to everyone else on the retailer’s Facebook page.

According to Mark Curtis, president of enter: new media, retailers want to develop new ways to deliver value to their users. “With fans spending more than twice as much time in their news feed than they do in applications, this tool enables a new, highly useful class of interactive Facebook content.”

Activated within the brand’s post in the Facebook news feed, the magazine allows users to virtually “turn pages” of editorial content and deep link directly to product pages and additional content sources.

The magazine platform is highly flexible and can be used to:

-Launch online shopping magazines.

-Deliver Interactive catalogs.

-Promote traffic to highlighted content on your site.

-Integrate with other promotions such as contests and sweepstakes.

With holiday shopping on retailers minds, I suspect we will be hearing more about different ways they will draw online shoppers to their sites. It will be interesting to see which platform and promotional scheme works the best for retailers as well as shoppers.