Social Media and Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up are posts that discuss the value of using data from users’ actions in your online community; the latest data and statistics about social sharing;  and breaking own Twitter’s awareness vs usage problem.

Measuring An Online Community: Master your data to gain an unfair advantage

Each piece of data will tell a story. If the number of active members is decreasing but the level of contributions continues to rise, it might indicate a core group is dominating discussions and other members are unable to break into the circle. As a result you might provide core members with a separate place to chat, or work to break newcomers into the group or talk directly to group members about the problem.

Social Sharing Is About Scale Not Virality

Social sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is around twice as big … The data suggests that sharing is less viral than you may think with only 4.9 clicks per shared link. Links are less likely clicked outside of the users’ immediate network so think about large groups of people.

Twitter’s Awareness vs. Usage Problem

Awareness of the service was high, at 92%, but just 8% of consumers ages 12 and up said they had ever used it. Although Twitter awareness actually increased 5 percentage points from an already high figure in 2010, usage increased by just 1 point over the same period.

Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!