The 10 Biggest Challenges Facing Social Media Marketers

Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study.

Hootsuite and Harris Poll surveyed marketers globally and found that measuring campaign effectiveness (67 percent), designing an effective social media strategy (62 percent) and converting social data into something actionable (61 percent) were the most cited issues amongst respondents.

Conversely, keeping social media accounts secure and difficulty controlling brand image were the least cited responses.

(Source: eMarketer.)