More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.
Using data from the Social Media Examiner Report 2014, which polled 2,800 marketers of all sizes, and the Spredfast/Forrester 2014 State of Enterprise Social Marketing Report, which surveyed 160 senior executives with revenue of $1 billion or greater, Adweek noted that 92 percent of marketers stated that social media is now important to their business, and 78 percent put the responsibility of social media marketing under a chief marketing officer (CMO) or other top executive.
Facebook was the top platform, cited by 94 percent of marketers, ahead of Twitter (83 percent), LinkedIn (71 percent) and YouTube (57 percent).
58 percent of marketers said that original written content was the most important type of content, and 81 percent plan to increase this in 2014.
Only 37 percent of marketers were able to measure return on investment in their campaigns, with 78 percent of large marketers saying they had trouble measuring ROI.
Check the visual below for more findings from the studies.