Facebook, Google Dominate Social Logins (Twitter's Share Just 6% And Falling) [STATS]

Facebook, Google Dominate Social Logins (Twitter's Share Just 6% And Falling) [STATS]

Facebook continues to command the lion’s share of social logins around the web, but faces growing competition from Google, reveals a new study.

In its quarterly social logins report for Q4 2013, Janrain discovered that 90 percent of people have now encountered social logins – Facebook controls 45 percent of this space, gaining two-tenths of a percentage point in Q4 of last year, ahead of Google, with a 35 percent share, and a 2.5 percent uptick.

Twitter, meanwhile, after edging above 10 percent in Q3 2012, now accounts for just 6 percent of social logins, which is tied with Yahoo, although both are falling increasingly out of favour.

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