Social Gaming Roundup: Zynga's Sehgal, EA Jersey, China Revenue, and Ice-T

Zynga’s Sehgal, on creating Café World — My former colleague Dean Takahashi over at VentureBeat has taken a closer look at how Café World has grown to more than 17.7 million users since launching a few weeks ago. Roy Sehgal, the general manager of Clubhouse Studios game design group in Zynga that built the app, explains how they focused on graphics, game mechanics and virality — and he argued against the notion that it is a clone of Playfish’s virtual dining game.

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