Social Gaming Roundup: Zong, Booyah, & More

Zong Expands Executive Team – Mobile payments provider Zong expanded its executive team this week. Joining the company will be Elena Krasnoperova as Vice President of Analytics and Fraud Management; Stephane Kasriel as Vice President of Sales and Business Development; Sandy Taylor as Vice President of Finance; and Tim Armandpour as Vice President of Engineering.

Jeff Jordan Joins Booyah’s Board of Directors – With over seven years experience with companies such as eBay and PayPal, Jeff Jordan, President and CEO of OpenTable has joined MyTown developer Booyah’s board of directors.

Foursquare Adds Layers from Huffington Post & Independent Film Channel – Independent Film Channel (IFC) recently asked its user base for descriptions of their favorite locations. The results were then selected to fit the IFC brand – “Always on, slightly off” – and uploaded to the Foursquare network, granting users that visit those locals nice IFC tips. According to Read Write Web, The Huffington Post has launched a similar Foursquare layer this week as well. These launches continue a number of location-focused partnerships with big brands that began months ago.

Foursquare Improves – In other Foursquare news, the location-based app is planning to begin rotating specials that users see in a particular area (so they don’t always see the same stuff with frequent visits), expand the physical range of location-based offers beyond 200 yards, and impress upon venue owners should designate employees as “Staff” (so they are ineligible for deals and “mayorship” in the app). Furthermore, TechCrunch points out that the developer is also hinting at hardware integration, such as barcode scanners, in the future.

Android Not Doing Well With Apps – A post from Internet2Go suggests that the Android is not doing so well from the developers’ point of view. Apparently, users are not buying apps on Android quite as much as iPhone users are.

[image via i2G]

Only 17 “Successful” Social Games for 2010? – In an interesting post from Trip Hawkins’ blog, new social games “lacking a growing virtual goods economy and unable to easily exceed 100,000 daily players (DAU)” will have a hard time generating revenue and recovering from development costs.  Based on this benchmark, only 17 new games, so far this year, have reached that mark, including FrontierVille, My Empire, Millionaire City, and Verdonia.

The Settlers – My City Goes Live – Ubisoft franchise, The Settlers, went live, officially on Facebook Friday with The Settlers – My City. This marks one of the bigger social endeavours taken on by the developer. We previewed the game, late last month.

AT&T Annouces Mobile Payments Service – AT&T is getting into the mobile payment processing service this week or its smartphones. Working with Apriva, it has announced that it will enable vendors to accept credit and debit card payments.