Social Gaming Roundup: SAVA Transmedia, Brands, World Records, & More

EA General Manager Launches New Social Games Company — The former general manager of EA Montreal, Alain Tascan, has launched a new social games company called SAVA Transmedia. Though no titles have been announced, the studio states that it seeks to “redefine the future of social games” and wants to connect players “on every screen.”

Alfa Romeo Sponsors I AM PLAYR In-Game — Social football (soccer) game I AM PLAYR, from We R Interactive, has partnered with Italian car manufacturer Alfa Romeo. Through the deal, the Alfa Romeo brand will be integrated into the game’s fictional football club, dubbed “River Park FC.”

Capital One Teams Up With Zynga — In another promotional deal within Zynga’s FarmVille, users can now find the Capital One brand within the game via a Visigoth statue that grants double mastery points on crops for one week. It is earned by Liking Capital One’s Facebook fanpage. In addition, there is also branded avatar clothing and an offer to earn fast cash by watching a Capital One TV spot.

OnLive to Integrate With Facebook — OnLive is announcing a new gaming integration for Facebook, as VentureBeat details. Through the service, players will be able to play a game and post what the company is calling a “brag clip” highlighting their favorite in-game moments. Additionally, users can instantly join game being played and watch.

TrialPay Awarded Patents for “Alternative Payment Systems” — TrialPay has announced that it has been recently granted its fourth patent from the U.S. Patent Office. A list of their current patents can be found here.

EA Sets World Record with Monopoly Millionaires — Electronic Arts and Hasbro announced the breaking of a Guinness World Record this week within its social title, Monopoly Millionaires. The record was set for the most simultaneously online players worldwide. 197 countries participated during “Global Monopoly Day” with over 1.6 million game sessions played that day. 32,976 were recorded to have been on at one time. An infographic of other stats from the day can be found here.

Cooking Mama Friends’ Cafe Receives Arkadium Stadium Features — Social game Cooking Mama Friends’ Cafe, from Majesco Entertainment,  has received directly integrated features available through Arkadium Stadium (which allows users to play Flash-based games directly from a Facebook wall). Soft-launched last week and is noted to have been played over 5,500 times via users’ walls.

Pixonic Raises $5 Million — In funding news, Russian social games publisher Pixonic announced the raising of $5 million this week. Ventech, Kite Ventures, and TA Ventures participated in the round, and the funding is noted to be used towards publishing new social games via its PixAPI platform.

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