Social Gaming News Roundup: Playdom, Zynga, PayPal, Wooga and Kabam
Kabam: Games Targeted to Males Can Be Lucrative – In an interview with Gamasutra, Kabam’s chief product officer has revealed that while its audience may be smaller than competitors, the company’s strategy of targeting hardcore gamers has paid off with higher engagement, longer playtimes and more in-game purchases. On average, the audience for Kabam’s social games is 72% male and the majority are under 40.
Sims Social Cannibalizing Zynga, Other EA Games – According to a report from gaming based social network Raptr, the popularity of the The Sims Social has come at the expense of both Zynga
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in