Why Smart Marketers Team Social With Email For Optimum Results [INFOGRAPHIC]
The rapid rise and integration of social media platforms such as Twitter and Facebook has led many to believe that the tried-and-tested marketing channels of old, such as email, are, if not completely dead, then certainly on their last legs.
Not so. Studies have shown that email still converts better than either search or social, and smart marketers should combine these tools for truly optimum results.
Indeed, the relatively simple decision to promote your brand’s social networks in your company emails can have a huge impact on the growth of those channels, and businesses are taking note, with 97 percent of socially savvy firms including their Facebook Page in their emails, ahead of their Twitter profile (91 percent), YouTube channel (45 percent) and Pinterest board (32 percent).
Brands have also seen the value in direct call-to-actions encouraging customers to Like or follow their social feeds in the subject lines of their emails.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in