10 Social Media Customer Service Tips For Brands [INFOGRAPHIC]
Social media channels such as Twitter and Facebook have allowed brands of all shapes and sizes to build large communities of fans which, if highly engaged, can have a significant impact on the bottom line of almost any business.
Of course, the key word here is ‘if’. If your social audience is highly engaged then you can expect fantastic results, but companies have to work hard to achieve this kind of success. It’s not all upside – customer criticism and, vitally, complaints, must be heard, investigated and actioned on a 24/7/365 basis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in