Social Customer Service Will Rule the 2017 Holiday Season (Report)
The average retailer can expect 30 percent more incoming messages on social media this holiday season.
The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips for marketers responding and posting during the holidays.
Social media has a definite impact on gift buying and giving. One-third of all Americans will be influenced by social this year, and 30 percent of survey respondents said they planned to post about gifts they received on social media.
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