Social Commerce Is Here, But Is It Ready for the Mainstream Consumer?

Why insiders say we've still got a long way to go.

Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present.

However, industry insiders at marketing agencies don’t feel like the technology is all quite there—yet. At South by Southwest and Shoptalk, Adweek talked to three different experts to see what they thought about social commerce and if it’s as relevant as recent campaigns make it appear to be.

There’s still friction for the consumer

While Jordan

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