How Social Media Influences Business, Generates Leads And Drives Sales [INFOGRAPHIC]

Did you know that 27 percent of the total time spent online is now dedicated to social networking?

What if I told you that 84 percent of online shoppers use social media sites, that social media produces almost double the leads of trade shows, telemarketing, direct mail and cost per click (CPC) marketing, or that social media lead conversion rates are 13 percent higher than the average?

Indeed, more than 50 percent of marketers believe that social media has helped them improve sales. Moreover, the vast majority of consumers (78 percent) say that social media posts from brands inspired them to make a purchase, and more than four in five (81 percent) are influenced into making purchase decisions by social media posts from friends.

This infographic from takes a closer look at how social media influences business.