Social and Communications Apps Accounted for 50 Percent of Time Spent in Apps in 2018

WhatsApp had the most monthly users in the Facebook family

Users spent over 685 billion hours in social networking and communications apps in 2018
ViewApart/iStock

Mobile data and analytics company App Annie published its 2019 State of Mobile report, which analyzed the use of mobile applications worldwide in 2018.

The report found that globally, social and communications apps accounted for 50 percent of the total time spent in mobile apps in 2018, followed by video players and editors at 15 percent and games at 10 percent.

Globally, users spent over 685 billion hours in social networking and communications apps in 2018, up 35 percent from 2016. Overall, WhatsApp was the top social and communication app globally by average monthly sessions per user. In September, WhatsApp surpassed Facebook to become the most popular Facebook-owned application by monthly active users.

Elsewhere, YouTube was the top video streaming app by time spent in 2018 in every analyzed market except for China, where Tencent Video took the top spot. Globally, YouTube accounted for nine out of every 10 minutes spent in the top five video streaming apps last year.

Across all app categories (excluding games and pre-installed apps), Facebook was the top app of 2018 worldwide by monthly active users (accounting for both iOS and Android users), followed by WhatsApp, Facebook Messenger, WeChat and Instagram in the top five.

Finally, by worldwide downloads (combining both iOS and Android), the top five apps of 2018 (not including games) were Facebook Messenger, Facebook, WhatsApp Messenger, Tik Tok and Instagram.

App Annie’s full report can be found here.