Facebook Social Ads Are Not a Test: They Appear on a Majority of the Site's Page Views
Facebook’s social ads are no longer a test for Facebook — a majority of Facebook page views display a social or Sponsored Story ad, said Gokul Rajaram, Facebook’s Product Director of Ads at today’s TechCrunch Disrupt conference. He also notes that including social information in Facebook ads leads to a 68% increase in ad recall and a four times higher likelihood of buying a product compared to traditional Facebook display ads.
Rajaram explains that “no one wants to receive a message from a brand” — instead, social ads let users “view a brand message through the prism of their friends”.
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