@SochiProblems: All Your Favorite Olympic Failures in One Feed
Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).
200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.
Here are some of our faves:
@SochiProblems We’ve got just the thing. #SochiProblems pic.twitter.com/6eX1WNCqdw
— Clorox (@Clorox) February 7, 2014
NICE newsjacking there, Clorox.
New Olympic sport, come enjoy fun. #SochiProblems #Sochi2014 pic.twitter.com/DJXzi0gEMn
— Sochi Problems (@SochiProblems) February
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