@SochiProblems: All Your Favorite Olympic Failures in One Feed

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

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