Premier League soccer powerhouse Arsenal and athletic gear giant Adidas were forced to put the kibosh on their #DareToCreate social media campaign due to—what else?—a few bad apples on Twitter.
The #DareToCreate campaign was developed to back the release of the football club’s new home kits, which are made by Adidas.
People on Twitter who liked a since-deleted tweet from @adidasUK saw their Twitter handles appear on the part of the jersey where players’ names are displayed, and those jersey images were tweeted out by @adidasUK, along with the message, “This is home.
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