So You Think You Can Dance With Mucinex’s Mr. Mucus on TikTok?

Stephen “tWitch” Boss and Allison Holker are part of the #beatthezombiefunk challenge

Can you match dance moves with Mr. Mucus? Mucinex
Headshot of David Cohen

Over-the-counter cough medicine Mucinex is backing its newest product, Mucinex Nightshift, with a competition on video creation application TikTok.


The #beatthezombiefunk dance-off challenge boasts some star power in the form of So You Think You Can Dance’s Stephen “tWitch” Boss and Allison Holker, who are husband and wife.

Boss is also the DJ on The Ellen DeGeneres Show.


The couple choreographed a “zombie dance” with the cough medicine’s mascot, Mr. Mucus, to illustrate how Mucinex combats the zombie-like symptoms that come along with a bad cold or flu, and people on TikTok can share their best versions of the zombie dance with the #beatthezombiefunk hashtag to be eligible for cash prizes or VIP experiences.

The challenge runs through Feb. 27.

Mucinex became the first OTC drug to team up with TikTok with the #TooSickToBeSickChallenge last October, and that campaign tallied over 741 million views on the platform.

Mucinex David Cohen is editor of Adweek's Social Pro Daily.