Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.
The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix.
Starbucks had the best-performing quick-serve restaurant (QSR) clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Portland, Ore.-based agency Swift created the 15-second social spot for the brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in