Cloud-based video-content-production and marketing platform SnappyTV announced that its platform now enables native, one-tap playback of videos on Facebook, Twitter, and other social networks.
SnappyTV said content owners can synchronize social content to TV content, including real time highlights from live events, photos, and GIFs. Users on Facebook and other social networks can tap on the auto-play videos or click on their thumbnails to load the videos in their social networks’ environments, without being redirected to third-party sites.
The company’s platform is already in use by media companies including Fox Sports, HBO Sports, and the National Basketball Association.
SnappyTV Co-Founder and CEO Mike Folgner said in a release announcing the new features:
It is a simple fact — video clips that are shared live, in the moment, have more engagement.
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