Snapchat’s Voter Registration Efforts Hit the 1 Million Mark for the 2020 US Election

Partner TurboVote estimated that 56% of those are first-time voters

80% of the 100 million Snapchatters in the U.S. are of voting age Snap Inc.
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Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling the total from its similar efforts for the 2018 midterm elections in the U.S.

Based on data from TurboVote, Snap Inc.’s partner for its nonpartisan, in-application voter registration tools, Snap estimated that 56% of the people it helped register are first-time voters, and 64.5% are between the ages of 18 and 24.

Snap added that it saw more signups in Texas than in any other state, and other spikes came from Florida, Georgia and North Carolina.

TurboVote determined that 57% of the more than 450,000 voters that Snap help register in 2018 actually went to the polls, and Snap said 80% of the 100 million Snapchatters in the U.S. are of voting age (18 or older).

Snap Inc.

As Election Day draws closer, Snap said its efforts will include:

  • A new Before You Vote tool, which helps users decide how they will vote, request mail-in ballots, see their sample ballots in advance and determine their polling locations.
  • A checklist in user profiles that helps Snapchatters keep track of the steps they need to take to successfully vote.
  • Reminders to users about early voting deadlines in their states.
  • Ensuring that the information and news they see on Snapchat’s Discover platform is accurate. Snap reiterated that content on Discover only comes from trusted media partners, and all political ads on its platform are fact-checked via human review.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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