Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday.
CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens.
The three companies hosted a joint conference today on a yacht in Cannes to announce a venture called Truffle Pig. Snapchat and its CEO Evan Spiegel have been all over the creative festival during its first few days, and this deal with WPP is a sign of the messaging platform's recent embrace of the advertising world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in