Snapchat Teams Up With Damien Hirst on a Spin Painting AR Lens

Social justice organization Partners in Health is a partner in the initiative

Hirst began experimenting with spin art at his studio in Brixton, London, in 1992 Snapchat
Headshot of David Cohen

Snapchat teamed up with artist Damien Hirst on a new augmented reality lens inspired by his spin paintings.

The lens enables Snapchatters to create their own spin paintings by pouring virtual paint as their canvases spin, resulting in millions of possible creations.

Completed Snaps can be shared to Snapchat’s Our Story, creating a virtual gallery of users’ work.


Social justice organization Partners in Health is also a partner in the initiative, with Snap Inc. supporting its Covid-19 relief efforts.

Snapchat said in a blog post that Hirst began experimenting with spin art at his studio in Brixton, London, in 1992, and he started his spin painting series while living in Berlin in 1994.

Hirst added, “It’s amazing to be working with Snapchat on this totally mega-spin art lens and making it possible for millions of people to make their own spin paintings right from their phones. I’m so happy that this partnership also supports Partners in Health, a brilliant and forward-thinking organization that helps communities in developing countries around the world cope with the devastating impact of Covid-19.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.