Snapchat Shares 5 Tips for Brands Looking to Use Its AR Lenses

Snaps with lenses were up 37% in late March versus late February

Snapchat shared five tips for how brands can re-create real-world experience in the form of augmented reality lenses in the era of social distancing.

The company wrote in a blog post, “The camera matters now more than ever—bringing us together when we’re apart. Its role has changed drastically over the last few decades, exponentially over the last five years and unimaginably over the last few weeks as we began grappling with the impact of the Covid-19 health crisis on our lives.

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