Today Snapchat parent company Snap, Inc. announced new partnerships with 25 media companies to create daily content for its Our Stories product.
These partners, which range from traditional media outlets and longtime Snap partners like CNN and NBC to digital publishers like Refinery29 and LADbible, influencer platform Whalar and sports media upstart Wave, will release daily editorial units that mix their own original material with user-generated content drawn from Snapchat’s millions of active users around the world.
Perhaps
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in