Why do Snapchat users use Snapchat? According to a new study by the messaging application and market-research firm Murphy Research, the answer is simple: It makes them happy.
Snapchat and Murphy surveyed 1,005 app users aged 13 through 44 for the Apposphere study (being a Snapchat user was not required to participate in the study), and they arrived at three key conclusions: People’s moods are impacted by the apps they use; there are specific reasons why users open each app; and each app has its own time and place.
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