Snapchat Salutes Brands for Creative Use of AR in 2020

The platform named its most inspiring campaigns of the year

Snapchat Friday revealed its most inspiring augmented reality campaigns of 2020.

In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behavior and in how brands, businesses and organizations operate. … This year more than ever, Snapchatters and brands have used the camera to connect with friends and loved ones all over the world in new, creative ways.”

Snapchat added, “AR has played a massive role in creating those connections and experiences.

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