Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co parlays yuletide work into official partnership

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience.

The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes.

The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc. 

Financial terms were not disclosed. 

In other Snapchat news, the Venice, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported Thursday.  

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