Snapchat Just Revealed a New Feature Called 'Memories' That Saves Snaps

A collagelike function for its growing user base

Snapchat has been hinting for some time that it doesn't want to be known as an "ephemeral app" anymore, even taking a bit of umbrage with the notion lately.

Now, the company's pivot from 10-second disappearing messages appears to be complete: The app today revealed a feature called Memories that lets users save posts—still photos or videos—and edit them to create a story collage. According to Snapchat's blog post, folks will be able to repost the narratives as "flashbacks" or store them in a passcode-protected channel called My Eyes Only. 

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