Snapchat added to its arsenal of self-service advertiser tools with Wednesday’s rollout of Instant Create, giving brands a quick way to create vertical video ads for its platform.
Brands can go to Snapchat Ads Manager and select their objective, choosing between web visits, application installs and app visits.
After designing their creative and importing and/or uploading it, they can then finalize their targeting and publish the ad.
Snapchat said that while Instant Create was developed for brands of all sizes, direct-to-consumer advertisers stand to benefit in particular from the ability to quickly create and deploy video ads.
Snap
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