Snapchat Is Turning the Golden Arches Into the Rainbow Arches in Canada

The messaging app teamed up with McDonald’s on a special Pride Month marker tracking lens

The special Pride lens will be available through August
Snapchat/McDonald's Canada

Snapchat is taking its marker tracking technology north of the border, teaming up with McDonald’s Canada on a special lens for Pride Month.

From now through August, customers at McDonald’s locations in Canada can change the fast-food chain’s logo—on either the stores themselves or on product packaging—to Pride rainbow colors.

Snapchat introduced marker tracking technology last October.

Snapchat/McDonald's Canada
Snapchat/McDonald's Canada
Snapchat/McDonald's Canada
Snapchat/McDonald's Canada
Snapchat/McDonald's Canada
Snapchat/McDonald's Canada
Snapchat/McDonald's Canada