Snapchat Is Releasing Special Landmarkers From LGBTQ Lens Creators for Pride Month

The Discover page will also feature relevant Our Stories content

New York's Flatiron Building is one of Snapchat's Landmarkers sites Snapchat
Headshot of David Cohen

Snapchat is bringing a taste of Pride into its Landmarkers Lenses.

The messaging application introduced Landmarkers in April as a way for Snapchatters to bring global landmarks to life, debuting the feature with Buckingham Palace in London; the U.S. Capitol Building in Washington, D.C.; the Eiffel Tower in Paris; the Flatiron Building in New York; and the TLC Chinese Theater in Los Angeles.

In order to mark Pride Month in June, several official Lens Creators who identify as LGBTQ designed Pride-themed Landmarkers to transform the Capitol Building, the Flatiron Building and the Chinese Theater into icons of Pride.

Starting Thursday, Snapchatters who visit one of those three sites can open the app’s rear-facing camera, tap on the background to access Lenses, swipe over to the Landmarker Lens and watch the landmark transform in real-time.


Also, throughout the month of June, Snapchat’s Discover page will feature Our Stories that celebrate Pride and dig deeper into LGBTQ identity and culture, including:

  • Drag Queen: A closer look into drag culture that lets viewers follow along as the queens prepare, from start to finish.
  • Identity: Issues within communities that intersect with the LGBTQ identity are highlighted.
  • Queer School: Members of the LGBTQ community teach Snapchatters about the many identities within the community, as well as common misuses of terms and phrases.

Discover partners including PinkNews, NowThis, Vice, Hashtag and The Brut will also post content throughout Pride Month. David Cohen is editor of Adweek's Social Pro Daily.