Social Pro Daily

Snapchat Is Kicking Its Election Day Efforts Into High Gear

Nationwide Snaps, filters, face lenses, along with Snap Map integrations and post-vote coverage

SnapchatElectionDayFilters2018 — Snapchat's nationwide filters for Election Day 2018 in the U.S.Snapchat

With Election Day fast approaching in the U.S., Snapchat is ramping up its efforts to get people to the polls and keep them informed.

The messaging application announced a deep integration with TurboVote in September, in support of National Voter Registration Day, and it revealed last week that more than 600,000 users signed up for TurboVote’s custom election reminders, and over 400,000 of those users were assisted by TurboVote during the voter-registration process.

Now, with the critical midterm election just days away, Snapchat said all U.S.