Looking for more myths to bust or sharks to find? Discovery Communications is hoping viewers will turn to the deep blue sea of Snapchat.
Today, the entertainment company announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat. In the next few months, Discovery said, the two companies will collaborate on a new “mobile-first” series and exclusive content based on hit programming like Shark Week and MythBusters.
In addition to creating the shows, Discovery and Snap will work with advertisers on sponsorships for the content.
“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” Nick Bell, Snap’s vp of content, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in