Snapchat Is Adding a Search Function That Lets Users Sift Through Over 1 Million Stories

Stay ahead of Facebook and could open up new ad targeting

Snapchat wants to become the go-to hub for watching real-time content.

Today, the app is launching a search feature for Stories—those strings of photos and videos collected at events and locations that appear for 24 hours—that lets people sift through more than 1 million Stories users publicly shared on the platform. A search bar at the top of the app lets users type in keywords, such as “basketball” or the name of a local bar, to see what people are sharing.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in