Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application.
Snappables will begin rolling out globally this week on iOS and Android. They will appear in the app’s lens carousel, and new ones will appear dynamically, as other lenses currently do. Snappables will be on the left side of the circular capture button, while World Lenses and face lenses will be on the right.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in