Snapchat: Here’s How to Change Your Ad Preferences

Stop seeing personalized promotions

As you browse content on Snapchat, you may see ads that are personalized to your activities and/or tastes. Did you know that you can opt out of receiving these kinds of personalized ads? Our guide will show you how this is done.

Note: These screenshots were captured in the Snapchat app on iOS. Also note: Opting out of receiving personalized ads will not stop you from seeing ads entirely. You may just receive generic ads instead.

Step 1: Tap your profile picture in the top-left corner of the screen.

Step 2: Tap the gear icon in the top-right corner of the screen.

Step 3: Scroll down to the “Additional Services” section and tap “Manage.”

Step 4: Tap “Ad Preferences.”

Step 5: Tap the toggle to the right of “Audience-Based” and/or “Activity-Based” to stop receiving these kinds of ads. Note: You can read the description for each kind of ad on the “Ad Preferences” page.