Snapchat Gears Up for a Different Kind of Back-to-School Shopping Season

US families with one high school student are projected to spend over $8.5 billion this year

Oracle Data Cloud found that there are 20 million parents on Snapchat Snapchat
Headshot of David Cohen

The upcoming back-to-school shopping season will carry a different weight than previous ones, as uncertainly looms over whether students will be returning to their school buildings or their living rooms, but they will still need supplies, and that’s where Snapchat comes in.

Snapchat’s research found that 86% of high school students on its platform plan to buy school supplies, while 82% intend to purchase clothes and accessories.

Nearly 30% of high school students on Snapchat use the application while they shop to take Snaps with in-store filters, and almost 75% of them are interested in using augmented reality to “try on” products before buying them.

It doesn’t end with high school, as 27% of college students on Snapchat plan to spend at least $700 on back-to-school shopping this year, and nearly 70% of them are also interested in using AR to try on products before completing the purchase.

Snapchat found that families in the U.S. with one student in high school are projected to spend more than $8.5 billion on back-to-school shopping in 2020, with roughly two-thirds of them planning to spend $300 or more and one-third of them shelling out $700 or more.

Oracle Data Cloud found that there are 20 million parents on Snapchat, and Snapchat said 52% of parents on its platform use the app while they shop, and 75% of them have children in school.

Snap Inc. chief marketing officer Kenny Mitchell said, “We know that Snapchat is an important part of the discovery and shopping experience for the millions of students and parents on our platform. Both families and brands are beginning to look ahead to the back-to-school season, and we look forward to helping brands connect with the Snapchat generation as they plan ahead for a fresh start at school, with the understanding that this school year may look different than years past.”

Snap Inc. head of marketing science research Gazmend Alushi, creative strategist for brand solutions Danielle Manzi and product marketing manager Leah Rudman will join Mitchell on a webinar about Snapchat and back-to-school shopping Wednesday (May 6) at 1 p.m. ET. David Cohen is editor of Adweek's Social Pro Daily.