Snapchat Ends Snap Channel, Changes Original Content Focus
Snapchat has decided to shut down Snap Channel and leave the content creation to its publishing partners.
Snapchat has been on a mission this year to validate its business model. A key component of the strategy has been to make Snapchat a content destination and to offer unique advertising products. However, it seems the initiative to create original content has gone bust, and Snapchat had decided to shut down Snap Channel. The company is also reportedly laying off the team behind Snap Channel.
Snap Channel was originally part of the Snapchat Discover program that led users to interesting content.
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