Snapchat’s dynamic product ads are now available worldwide, after previously being offered only in the U.S.
The messaging application began testing dynamic product ads last October as a way to enable brands to automatically create ads in real-time based on their own product catalogs, which can potentially contain hundreds of thousands of items.
The worldwide expansion of the ad unit kicked off in the U.K. Wednesday, and advertisers there can automatically create ads in real-time, based on their product catalogs, which can be served in multiple markets globally.
Brands that have been testing dynamic product ads include Adidas, Farfetch and Topshop.
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