Snapchat Begins Rolling Out Here for You Feature for Users Who May Be Struggling

Searches for terms related to anxiety, depression, stress, grief, suicidal thoughts and bullying will surface the new tools

Snapchat will begin rolling out a feature in the coming months, Here for You, which is aimed at providing proactive, in-application support to Snapchatters who may be experiencing a mental health or emotional crisis, or who just want to learn more about these types of issues.

The messaging app said in a blog post that Here for You will surface when Snapchatters search for topics such as those related to anxiety, depression, stress, grief, suicidal thoughts and bullying.

Other

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in