Snapchat and Visit Philadelphia Have Geofilters All Over the City for the DNC

Tourism site paid for filters through the week

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Snapchat, which four years ago was still known to many as a sexting app, is now going all in on politics. This week, for the Democratic National Convention, it has filters all over Philadelphia.

The company has created a number of geofilters custom-made for the convention, featuring quirky visuals focused on any of a number of hot topics. (Geofilters let users within a specific geographic area add a layer to their photos and videos.)

Some filters are available to all users and some are only visible on snapchat-curated live stories, such as illustrations of Wednesday night's main speakers including Joe Biden, President Obama and vice presidential candidate Tim Kaine.

Visit Philadelphia has designated 20 destinations with special paid geofilters throughout the week. From its own account, the official visitor website for Philly has created five Snapchat stories focused on getting word out about all the DNC-related events around the city that are open to the public.

While paid national geofilters launched a year ago, On-Demand paid geofilters (which brands can design themselves) only became available in February, with prices starting at $5 and based on the size of the location and the length of time they're available. There don't seem to be any paid filters from either campaign at the DNC, but brands such as SAP have purchased them elsewhere in the city.

Just last week during the GOP convention in Cleveland, the Clinton campaign bought two geofilters to troll Donald Trump at his own convention.


@martyswant Marty Swant is a former technology staff writer for Adweek.