Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat.

The social media platform and Univision Deportes are working together to share highlights from tonight's game, which kicks off at 9 p.m. EDT, in San Antonio, Texas.

The Snapchat Live Story marks the first time the platform has partnered with a broadcast network—it has worked with cable partners Turner and ESPN in the past—and the first time it has covered a U.S.

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